Fun Theory

I read a blog recently about The Fun Theory. Yes, it's an initiative of Volkswagen, which makes it suspect since any PR effort by a corporation is ultimately about making money, even if it promotes other positive outcomes. I was willing to put this aside when I heard the thrust of the idea: that "something as simple as fun is the easiest way to change people's behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better."

I am endlessly fascinated by how change occurs, so this idea caught my attention. Lasting change, I believe, most often happens incrementally and with much repetition of a change to behavior. This aruges that in order for these fun experiments to really cause lasting change, Volkswagen better keep them around for quite a while.

Below is a YouTube video of one of Volkswagen's change through fun experiments, the result of a contest for ideas to promote the concept. It's called Piano Stairs. If you visit The Fun Theory site you can see the rest of the contest winning experiments. Maybe you saw this one circulating on social media. Enjoy. And tell me what you think about this pathway to change. Do you buy it?